Driving Global Competitiveness Through Digital Engineering: EDRMedeso at the Subcontracting Fair in Tampere
The Subcontracting Fair (Alihankinta) in Tampere remains one of the most influential industrial gatherings in the Nordic region and a gathering for manufacturing leaders, technology innovators, and decision‑makers shaping the future of industry.
This year, EDRMedeso is proud to be part of the conversation, bringing our expertise in simulation, digital engineering, and AI‑driven productivity to the forefront.
Why Alihankinta
Alihankinta attracts thousands of professionals across metal, electronics, plastics, rubber, industrial ICT, and engineering design. It’s a place where ideas become partnerships, challenges become opportunities, and innovation becomes competitive advantage.
For EDRMedeso, the fair is a natural home, not least because our Finnish office is located in the heart of the dynamic city of Tampere! Our mission has always been to help companies accelerate development, reduce uncertainty, and build confidence through simulation‑driven engineering. And this year, we’re taking that message to the main stage.
Turning Digital Engineering & AI into Global Competitive Advantage
One of the highlights of the fair is the keynote delivered by Jani Ojala, CEO of EDRMedeso, titled:
“Turning Digital Engineering and AI into Global Competitive Advantage”
📅 Tuesday, 29 September 2026 ⏰ 15:00–15:20 (Europe/Helsinki) 📍 Päälava / Main Stage
In this keynote, Jani will challenge industrial leaders to rethink what it truly means to compete globally. Engineering excellence is no longer enough: companies must embrace digitalisation, simulation, and AI to move faster, reduce risk, and make smarter decisions.
Key themes from the keynote include:
- Speed as a competitive advantage: in a world shaped by rapid technological change, slow decision‑making is a silent threat.
- Simulation as a strategic tool: not just for engineers, but for business leaders who need clarity and confidence.
- AI‑enhanced engineering: a conversation on practical, real‑world steps companies can take today to reduce uncertainty and accelerate time‑to‑market.
Jump into the conversation on Tuesday and hear about the tangible, achievable ways digital engineering can transform competitiveness.
Why Our Presence Matters
At EDRMedeso, we work with organisations across energy, manufacturing, high‑tech, transportation, and more. The challenges we see are consistent:
- Products are becoming more complex.
- Development cycles are under pressure.
- Global competition is intensifying.
- Sustainability targets are tightening.
Alihankinta gives us the opportunity to meet customers and partners who are navigating these realities every day. It’s a chance to share insights, demonstrate solutions, and help companies understand how simulation and digital engineering can unlock new levels of performance.
Connecting With the Community
Throughout the fair, our team will be available to discuss:
- Simulation‑driven product development
- AI‑powered engineering
- Digital twins and IoT‑enabled performance insights
- Electrification, sustainability, and energy‑transition challenges
- Practical steps to modernise engineering processes
Whether you’re exploring new tools, planning a digital transformation, or simply curious about what’s possible, we’re looking forward to meeting you at stand C145!
Find out more and book an appointment at the stand
