Engineering the Invisible: How Airmaster Transformed Airflow Innovation Through Ansys Discovery and EDRMedeso Expertise
When Airmaster set out to accelerate airflow innovation, the ambition went beyond adopting a new simulation tool. The real challenge was changing how engineers understood, trusted, and used CFD in daily design work. While Ansys Discovery provided the speed and accessibility Airmaster needed, it was the hands‑on mentorship from EDRMedeso that turned capability into confidence.
Through close guidance during onboarding, practical training, and ongoing support embedded in the team, EDRMedeso helped Airmaster overcome early scepticism, validate results against physical testing, and build trust in simulation as a reliable, decision‑making tool. The result was not just faster simulations, but a fundamental shift in how airflow design is approached across the organisation.
What Airmaster found in Ansys Discovery and in the partnership with EDRMedeso, was a way to bring the invisible into view. In less than a year, simulation has become a daily tool for their engineers, a strategic asset for management, and a competitive advantage in a market where performance, efficiency, and innovation define success. This is the story of how that transformation happened.
A Company Ready for Change
Airmaster is known for its decentralised ventilation units, products that must deliver comfort, efficiency, and acoustic performance in a compact, elegant form. Achieving that balance requires a deep understanding of airflow behaviour. Before simulation, that understanding came almost entirely from physical prototyping. Engineers would build a unit, test it, observe the results, and then build another. It was a cycle that worked, but it was also a bottleneck.
CTO Jesper Hyldgaard Mogensen describes the challenge plainly:
“We had difficulties… at least until we started using CFD, to do simulations on airflow. That was a headache for us because we needed to do physical prototyping in order to find good and bad solutions.”
The team knew that computational fluid dynamics (CFD) could help, but traditional CFD tools are notoriously complex. They require specialist knowledge, long solve times, and workflows that don’t fit naturally into the early stages of design. Airmaster needed something different, something intuitive, fast, and accessible to engineers who were experts in airflow physics but not in simulation software.
That’s when they learned about Ansys Discovery.
The Turning Point: Why Discovery Made Sense
Discovery offered something that traditional CFD tools didn’t: real‑time simulation. Engineers could adjust geometry and immediately see how airflow responded. They could explore ideas quickly, test concepts early, and understand behaviour without waiting hours, or even days, for results.
But software alone wasn’t enough. Airmaster needed a partner who could guide them through the transition, help them build confidence, and ensure that simulation became a sustainable part of their R&D process. That partner was EDRMedeso.
From the very beginning, the collaboration was built on trust and hands‑on support. Jesper described the experience with a phrase that became a recurring theme in the interview, “it was a perfect setup, a guiding angel helping us through our specific problems and headaches.”
This wasn’t a vendor delivering a training course. It was a partnership designed to change how Airmaster worked.
Onboarding: From Zero Experience to Daily Simulation Use
When Airmaster began the onboarding program, none of their engineers had prior experience with simulation tools. They were experts in airflow, acoustics, and thermodynamics, but CFD was new territory. Some had limited exposure to FEA, and a few colleagues in the test labs had CFD experience, but within the core design team, simulation was essentially a blank slate.
Frederik Woldenhof, one of the five engineers in the team, described it candidly as a team with “no real prior knowledge… some FEA experience, and others outside the team had CFD knowledge in the test labs.”
EDRMedeso’s approach was to meet the team exactly where they were and build capability step-by-step. The onboarding combined structured training with method development and ongoing mentorship. Instead of teaching simulation theory in isolation, EDRMedeso worked directly with Airmaster’s real products. Engineers simulated actual units, explored real airflow challenges, and validated results against physical measurements. This immediate relevance accelerated learning dramatically.
The learning curve was steep, Frederik emphasised, but it was also supported every step of the way.
The learning curve was steep, continual mentoring from Anton and Maria (application engineers at EDRMedeso) helped. It felt like having an embedded team member with simulation expertise in our industry.
This mentorship was not just technical; it was contextual. Anton and Maria understood HVAC systems, understood airflow behaviour, and understood the kinds of challenges Airmaster faced. Their guidance helped the team avoid common pitfalls, build good habits, and develop confidence quickly.
One of the most significant outcomes of onboarding was the emergence of Frederik as the internal champion. He embraced the tool, experimented with it, and became the go‑to person for CFD questions. Jesper described him as “the go‑to guy, the specialist, if we need to do some kind of CFD.”
Having an internal specialist ensured that simulation didn’t remain dependent on external support. It became embedded in the team.
Overcoming Scepticism: Winning Over the Experts
Like many engineering organisations, Airmaster had seasoned specialists with decades of experience, people who have built their careers on understanding airflow through physical testing and intuition. Some were sceptical about whether simulation could match the fidelity of real‑world measurements.
Jesper explained: “Up front, they were very sceptical. We have a very experienced airflow physics expert and an acoustics specialist who was also very sceptical.”
This scepticism wasn’t unfounded. Many engineers have encountered CFD tools that promise accuracy but deliver complexity, long solve times, or results that don’t correlate with reality.
But Discovery was different. Once the team began comparing simulation results with physical measurements, confidence grew quickly. The correlation was strong, and the ability to visualise airflow patterns provided insights that were impossible to obtain through physical testing alone.
Frederik described the moment simulation began to prove itself:
We can get to 80–90% of the answer already in the design phase.
That level of predictive accuracy fundamentally changed how the team worked. Instead of relying on prototypes to discover problems, they could now anticipate them digitally.
Engineering Transformation: What Airmaster Can Do Today
With Discovery integrated into their design workflow, Airmaster’s engineers can now explore design concepts in ways that were previously impossible. Instead of building a prototype to test a single idea, they can test dozens of ideas digitally before committing to physical manufacturing. This shift has fundamentally changed the pace and quality of their design process.
One of the most dramatic improvements has been in testing time. Before simulation, a typical airflow or performance test might take three weeks from concept to conclusion. With Discovery, that cycle has been reduced to a single week, if not a few days. The ability to narrow down viable concepts digitally means that physical testing is now focused, efficient, and far more productive.
Simulation has also helped the team answer questions that were previously difficult to isolate.
Engineers can now visualise airflow inside complex geometries, identify turbulence, understand pressure drops, and evaluate how small design changes influence performance. These insights allow them to refine designs earlier, reduce noise, improve efficiency, and optimise airflow distribution.
Physical prototypes still play a role, but their purpose has changed. They are now used for final validation rather than exploration. This reduces material waste, shortens development cycles, and frees engineers to focus on innovation rather than iteration.
A Game‑Changing Experience
Frederik described the shift to simulation as nothing short of transformative,“a game‑changing experience.”
For him and the team, simulation didn’t just speed up the process, it has changed the way they think about design. It gives them the ability to explore ideas freely, understand behaviour deeply, and make decisions with confidence.
The combination of Discovery’s intuitive interface and EDRMedeso’s mentorship has created an environment where learning is fast, experimentation is encouraged, and results are trusted.
Management Perspective: Simulation as a Strategic Asset
From a management standpoint, the benefits of simulation extend far beyond engineering. Jesper’s perspective as CTO highlights how simulation has become a strategic enabler for the entire organisation.
Time-to-market has improved because design iterations are faster and fewer prototypes are required. Development costs have decreased due to reduced material waste and fewer physical tests. Risk has been mitigated because potential issues are identified earlier, long before they become costly problems.
Simulation also supports better strategic decision‑making. It provides data that informs long‑term planning, product strategy, and investment decisions. It allows Airmaster to explore new concepts with confidence, knowing that they can evaluate performance digitally before committing resources.
The Value of Collaboration: Why EDRMedeso Made the Difference
Throughout, Airmaster has acknowledged the importance of EDRMedeso’s role in their success. The partnership isn’t transactional, it is collaborative, supportive, and tailored to their needs.
With a deep background in CFD‑related simulation and hands‑on experience solving business challenges, Anton Persson, Technical Business Developer at EDRMedeso, became a natural extension of Airmaster’s engineering team. Rather than operating as an external consultant, Anton worked alongside their designers, helping shape methods, validate early results, and guide the team through the steepest parts of the learning curve. His involvement was instrumental in establishing a strong foundation for simulation at Airmaster and ensuring the team could progress quickly and independently. Anton said:
Airmaster approached simulation with a clear purpose and a strong willingness to learn. Working with their team was straightforward and collaborative, and it was rewarding to see how quickly they were able to apply Discovery to real design challenges. Their progress reflects both their commitment and the value of integrating simulation early in the process.
Jesper describes Anton as “a guiding angel… helping us through our specific problems and headaches.”
This guidance was essential. Anton didn’t just teach the software, he helped Airmaster develop methods, validate results, and build internal capability. He provided mentorship that accelerated learning and ensured that simulation became a sustainable part of the organisation.
The CTO’s decision to purchase additional mentoring hours was a strategic investment that paid off. It allowed the team to continue developing advanced skills, refine workflows, and gain confidence in applying simulation to increasingly complex challenges.
This long‑term partnership is ensuring that Airmaster doesn’t just adopt simulation, they are mastering it.
Looking Ahead: The Future of Simulation at Airmaster
Airmaster sees simulation becoming even more central to their operations in the coming years. The foundation is already in place, and the next step is scaling simulation across more teams and more product lines.
Future developments may include expanding simulation to acoustics and thermal performance, integrating simulation even earlier in the design process, and developing internal standards to ensure consistency and quality. There is also potential to use simulation to support sales and customer communication, demonstrating performance visually and interactively.
Longer term, Airmaster may explore automation, parametric studies, and digital twins, capabilities that build on the foundation established through Discovery and the mentorship provided by EDRMedeso.
A Transformation to Be Proud Of
Reflecting on their journey, Airmaster is rightly proud of several achievements. They adopted simulation quickly despite having no prior experience. They overcame internal scepticism through validated results. They built internal expertise and integrated simulation into daily engineering work. They reduced reliance on physical prototypes, accelerated innovation, and strengthened their competitive position.
Simulation is no longer an experiment at Airmaster, it is a core capability. And the partnership with EDRMedeso was instrumental in making that transformation possible.
At EDRMedeso, the focus is on enabling customers to work efficiently and confidently with simulation, not just by supplying software but by providing the expertise needed to make it part of everyday engineering.
In Airmaster’s case, this meant working closely with their team throughout the onboarding , the early project phases and to the present day, to ensure that Ansys Discovery delivered practical value from the start and beyond.
Jesper summarised the experience simply: “It helped us use the tool on a daily basis, it was perfect for us.”
Airmaster’s journey demonstrates what is possible when the right tools, the right people, and the right support come together.
It is a story of innovation, collaboration, and the power of seeing the invisible.
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